The percentage of women who own sex toys varies by region, age group, cultural attitudes, and survey methodology. However, several studies and surveys provide general insights:
- Global and Western Trends:
- Studies suggest that 40-60% of women in Western countries have owned or used a sex toy at some point in their lives.
- A 2020 survey by Lovehoney, a prominent adult toy retailer, indicated that around 52% of women in the U.S. own at least one sex toy.
- Age and Ownership:
- Women aged 25-45 are more likely to own sex toys, reflecting greater sexual awareness and financial independence.
- Younger generations (e.g., Gen Z and Millennials) are increasingly open to discussing and owning sex toys compared to older generations.
- Cultural Differences:
- In countries with more conservative attitudes towards sexuality, ownership rates are likely lower, but this trend is changing as discussions about sexual health and wellness become more normalized worldwide.
- Evolving Trends:
- The rising popularity of discreet, high-quality, and body-safe products has contributed to increased ownership.
- Marketing targeted at sexual wellness and self-care, rather than taboo, has encouraged more women to explore these products.
These numbers reflect a growing trend of openness and acceptance around sexual health and self-exploration.
